we are asking you to create a 
BEER LABEL to be put directly on a BOTTLE.
you get to choose what brand of beer youll be working with- or if youll 
opt to create your own. both are acceptable. the important thing though 
is that your label has an intended market, and a fitting style for that 
market. is this a fancy beer meant for upper class people? is this a 
trashy and cheap beer meant for college partygoers? is this a badass 
beer meant for biker gangs? its up to you. Choose a market, choose a 
style, and go to town!
 I have not done anything like this before so it was going to be a trip into the unknown.  
The first thing was to decide the theme for the beer.  It happened that a colleague of mine was wrapping up training for a charity event called the
 Four Peaks Challenge.  This involved climbing the 4 highest peaks on the island of Ireland. I figured this would be an interesting theme to play with.